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A document is known by its typography. Its affects the way reader perceives a document. Therefore, designing the typography requires some state of the art thinking by people who know what the reader is going to expect from a certain kind of document. There are some cool tips that a certain designer can follow while designing the document: Make sure that a line is of the average length : A long line breaks the reading flow of a reader who finds it difficult to go through long lines. A line should not contain more than 80 characters. Its better that a line does not contain more than 65 characters. Ensure the correct leading based on font : Leading i.e. the space between the successive lines of different types in a document also plays a crucial role in its typography design because it affects the readability. There are various factors that affect how much space should be introduced between consecutive lines in a document. The leading also depends on the size of ...