Cool tips for improved typography in your design

A document is known by its typography. Its affects the way reader perceives

a document. Therefore, designing the typography requires some state of the art thinking by people who know what the reader is going to expect from a certain kind

of document. There are some cool tips that a certain designer can follow while designing

the document:

Make sure that a line is of the average length: A long line breaks the reading

flow of a reader who finds it difficult to go through long lines. A line should

not contain more than 80 characters. Its better that a line does not contain more

than 65 characters.

Ensure the correct leading based on font: Leading i.e. the space between the

successive lines of different types in a document also plays a crucial role in its

typography design because it affects the readability. There are various factors

that affect how much space should be introduced between consecutive lines in a

document.

The leading also depends on the size of the font used in a document which

varies with the respective font type. The rule that should be followed by

designers while deciding the leading is that it should be 2-5 pt more than the

font size of the document. For example, for any document, when the size of the

font is 12 pt, it should have a leading of 15 or 16 point.

 The measure or the line length about which we discussed earlier should also

ensure what should be the leading in a document. If the line length is more,

greater should be the leading in a document. Its because with longer lines, more

space is needed between them to maintain concentration of the reader.

The leading in a document also affects its typographic color, which is the color

of the font introduced on the document after printing. This typographic color

actually includes the density of the font.

No widows and orphans:Widows is the short word left at end of the page

when the paragraph ends. It makes the ending paragraph on the page look

awkward. The designer should ensure that there are no widows on the page by

adjusting the font size so that no single word is left alone at the end of a

paragraph. Widows can also be removed by adjusting the line breaks so that all

the lines get completed when the paragraph ends.

Just like widows, orphans also ruin the look of a page when the 1st  paragraph in

a page begins with a single word.

Reduce the emphasis because they distract the focus of a reader-Its

important that the emphasis is reduced to the minimum. You should avoid using

italics as and when in the paragraph.

So, these are the cool tips that any graphic designer should follow to see that

his page has the right look for the reader. Although there are many software like

Adobe Illustrator available in the market to get the right design for a page, these

cool tips can help a lot.
© BestContentservices 2015-

Comments

Popular posts from this blog

Artificial intelligence and its implications

How to transform a business?